introsPECtives


Fall Fundraising

Fall is when there is a lot of fundraising taking place. Its a time to gather in stores and prepare for the upcoming winter. Its a time when many focus on taking care of those in need. Those that are most likely to suffer the most from the long winter. This also happens to be one of the busiest times of year for our company. Well, at least, now to New Years but even in that our thoughts turn to how we can support our communities through fundraising. As an event company, our skill set is of course, planning events.

So many people think that they must hire us to gain our expertise or our skills but in truth, we are a fabulous resource for associations and businesses that want to fundraise or do events to support non-profits. We are connected to hundreds of resources, vendors and venues. We are willing to advise and even donate hours to non-profits we support but sometimes all a person needs is an idea of how to fundraise so we have a few starting ideas for you:
• Super Event – find lots of event hosts to hold a small fundraising event on behalf of your charity on the same night, and all around the same theme.
• Theme Nights – Pick a theme that works with your charity’s goals and build your event around that.
• Social Media Events – host an event through social media and request donations through PayPal links.
• Combined Events – find another non-profit or organization that matches yours and host a combined event to raise funds for you both.
• Eat for a Cause – work together with local restaurants to donate 10% of their profits on a designated night for your cause in exchange for encouraging supporters to eat there.

And of course….we can’t forget ways to spread good cheer throughout the upcoming holidays and our favorite is Paying It Forward. Do something nice for others, not because anything is expected of you but because it feels good to give. If you need some ideas for how to Pay It Forward:
• Help someone with the groceries
• Pay for the coffee of the person behind you in line
• Donate items to halfway houses or abused women’s shelters
• Spend some time writing positive reviews for businesses
• Donate blood
• Volunteer at a hospital, homeless shelter, nursing home, etc.
• Drop extra change into parking meters
• Donate food to the hungry
• Instead of having people give you birthday and holiday gifts, ask them to donate gifts or money to a good cause.
• Donate time at an animal shelter
• Buy a coffee card and give it to a police officer

Everyone has the ability to reach out and help another – if we think we ourselves need assistance. Find the way which is yours and embrace it. You will be happier for it.


Dial 1-800-help-me!

Today was a day like any other…I go about my business and in the course of conversation with some lovely ladies I discover they are two members of a committee planning an event for a local non-profit organization. They began telling me how they had “just gotten together” with six weeks to an event date they have already solidified. One of them starting talking about how many tables they were going to need and the conversation went on from there.

I started asking them questions about the event, basic logistics questions that I handle every day in the course of my work. They hadn’t thought of the simplest things like linens to cover the tables, how many chairs will sit around each table, plates, silverware, serving dishes for the food they were going to make, how much time it would take them to set everything up. The little details that make an event were just overlooked. They didn’t even know to ask each other the appropriate questions.

So, I just kept asking questions until they walked away with a list of things they needed to address in the six weeks they have until the event.   I offered suggestions for where they could find items, people they could talk to about donations and generally gave them the benefit of my expertise as an event planner. However, I walked away worried about the community event because I could see logistical problems in their plans. It isn’t my event. I’m not part of the non-profit organization, I haven’t been hired to plan it or even to consult on it but I have still spent all afternoon thinking about what they could do different to make it more efficient and turn a better profit.

The biggest thing I walked away from the conversation with was the reminder that people, organizations and yes even planning committees have no idea how important an event planner’s role really is. Even if we don’t plan the event we offer one hour consulting packages that would often resolve the most important issues of an event. I spent thirty minutes with these ladies and they walked away armed with a comprehensive action item list. In another thirty minutes of focused time we could have  resolved timeline issues, set up,tear down and venue logistics as well.

The cost of an hour consultation would have saved them countless planning hours, numerous frustrations and wasted financial expenditures by getting the wrong items or items that could have been found for a better price through a different vendor or even donated. I hope their event is a success and that the non-profit organization truly benefits. I hope the committee learns and grows from this experience and each year goes by it gets better. Who knows, maybe someday they will actually hire an event planner to help them out too.