introsPECtives



Ideas won’t Keep

“Ideas won’t keep. Something must be done about them.”

by Alfred North Whitehead

The first time I read this quote, I thought, well of course they do. I mean, don’t you remember any great ideas that you have had in the past?

Then I realized that what it was saying, at least to me, was that ideas don’t stay ideas forever. How many times have you told someone about a great idea you had and then a short time later you see that someone else has put the idea into action and next thing you know, they are making money at it instead of you?

Plato is quoted as saying that “necessity is the mother of all invention”. We just happen to work in very creative jobs and get the opportunity to see our ideas put into action. Believe me when I say it is one of the most rewarding things to experience. Coming up with a concept, creating it – making it come alive and then seeing the completion of that idea as an experience for other’s to enjoy. It’s why chef’s cook, musician’s play, painter’s paint, and writer’s write.

Ideas are the fuel of tomorrow’s big hits. If you have an idea, run with it. See where it takes you. You might just be surprised at what happens. We love the creative process and we think once you learn to jump on your ideas, you’ll love it too. It might even be addictive.

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